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In Tuscany, Luxury Farmhouses

New article in the NY Times (via the IHT) that reads more like a sales pitch than anything else about "Castello di Casole". Yes, this is an amazing property, but how and why do articles like this get written? From genuine interest and newsworthy-ness, or because they need to sell some more fractional shares? Not the kind of place many people would seem to be able to afford to visit... especially me.
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